Analytics engineering, automation,
and AI tooling — in writing.

Web Scrapping for Auditing you tracking

You can't block bot traffic from your website.

… but you can learn how they do it.

How they tried to steal my bitcoins

Why we will never reduce the unused JavaScript of GTM

El otro día me encontré a "la Chati"

Llevo mas de 5 años trabajando fuera de España, actualmente resido en Malta, una pequeña pero preciosa isla del Mediterráneo que pertenece a la Unión Europea.

Admin GA4 with Google Spreadsheet

Yesterday I tweet that I saw that recently Google Spreadsheet added the Analytics Admin service for Google Analytics 4 (GA4). This built-in service help us to code easier...

List all custom dimensions and metrics of your Google Analytics properties using G Management API and Google Apps Script (GAS)

Well for once in many time, actually I think the first one I’m not gonna talk about GTM. This time I’m gonna dedicate this article to GAS, Google...

Fire a tag in GTM once per user, using tag sequencing

Last week the marketing guys asked me to include a Floodlight pixel on the website. From now everything looks fine, but then taking to the agency, they told...

Schema in GTM using DOM scrapping

It seems it has been ages since the last time I post here. Well, not ages, but last year at least. Even this time I’ll ‘try’ (and I...

Insertando un pixel de Facebook: DOM element scraping con Google Tag Manager

A cuantos de nosotros no nos ha pasado que nos llegue un compi de marketing y nos diga que de la noche a la mañana - y si...