Analytics engineering, automation,
and AI tooling — in writing.

Maribel - The Robot That Makes Me More Human

This is not the end of the data analyst, because it was never a start

La IA es como el autolavado

La IA es como el autolavado

Spinning the wheel

I built the thing that made my inbox quieter

Not long ago, a colleague pinged me. His role is commercial — the kind of work that sits between strategy and execution, not in the data stack. His...

Beyond MCP: 'gafour' the GA4 CLI for Efficient Reporting

UCP: Threat or Opportunity? My Take

I didn't sign up for a digital chaperone

How I stopped building pipelines and started building conversations

Your ideas don't belong to your company — or do they?