Analytics engineering, automation,
and AI tooling — in writing.

AI made this, but you aren't looking very human anymore.

While waiting for my flight back home after more than two weeks in Brazil, I’m trying to organize a few thoughts.

It's Not the AI. It's Us.

I Built an AI Agent to Handle My Internal Communications. Here's What That Actually Looks Like.

Maribel - The Robot That Makes Me More Human

This is not the end of the data analyst, because it was never a start

La IA es como el autolavado

La IA es como el autolavado

Spinning the wheel

I built the thing that made my inbox quieter

Not long ago, a colleague pinged me. His role is commercial — the kind of work that sits between strategy and execution, not in the data stack. His...

Beyond MCP: 'gafour' the GA4 CLI for Efficient Reporting

UCP: Threat or Opportunity? My Take